The fall of Lehman Brothers on September 15th 2008 put businesses on edge across the world, including us, a firm that had just set-up shop six weeks earlier in a tiny three by four meter office in Kuwait City. At the time we thought if a company with the legacy of Lehman Brothers could fall, what would happen to our small business? Luckily, we already had clients on board and closed our first few months in the black. But by November the business environment worsened, we had absolutely no visibility on what’s to come, and it was clear that this wasn’t the best time to start-up a corporate and financial communications firm. And by December 2008 the domino effect reached Kuwait.
Companies began defaulting, banks stopped lending to clients, and our colleagues at other PR firms and marketing agencies were telling us that their clients have reduced their budgets, or pulled them altogether. On the other hand, we were getting calls from oil and gas companies, retailers, real estate firms, and others. We were being brought in to help communicate corporate restructures, debt restructures, and mergers and acquisitions. We were even brought in to help launch an IPO at a time when the drought in capital markets was at its peak. By our first anniversary on August 3rd 2009, we had signed ExxonMobil, Abyat Megastore, Al Argan Real Estate Company, Diet Care, Kuwait Energy, Kuwait China Investment Company and more. That’s when we started thinking that perhaps we did come in at the right time with the right set of skills and with the right team.
Bensirri PR is five years old today. Looking back, our timing to enter the market couldn’t have been better. In the last five years we have served as communication consultants on over USD1.5 billion worth of financial transactions. On the consumer and community communication front, we developed and executed for Diet Care one of the longest-running, results-oriented CSR campaigns Kuwait has ever seen.
For Jazeera Airways, we built and ran an investor communications platform that is one of the most advanced and transparent for a listed company in the Middle East, placing the client in a very small group of companies that employ international best practices when it comes to non-mandatory disclosures and analyst engagement.
For ExxonMobil, we helped their communications team launch and run the press center for the Kuwait Science Fair, which is by far the largest educational competition in the country for three years running. For Research-in-Motion/Blackberry, we have helped them engage bloggers and the local media to leverage their influence and generate positive buzz around their devices and support sales initiatives.
The track record we have built along the way has undoubtedly differentiated us from our competitors and built our firm on solid ground for the years to come. That was our story and we are just warming up. Interested to know more? Contact us today and we’ll tell you the whole story, and, more importantly, what we can do for you. What’s your story?